You might be wondering - Is having a website necessary to run my business, or should I invest in website improvements?
These are typical questions for business entrepreneurs, and the answer is YES!
If you're running a business, regardless of the type and size, having a website is important to avoid losing to competitors that already have one. You definitely don’t want to be left behind.
Not having a website means you are missing out on one of the biggest and best marketing tools available to you today.
Still not convinced? We’ve gathered five advantages your business can receive from even a simple website.
1. Increases brand awareness online
Your competition has an online presence, and so should you. Living in the digital world, having a website allows you to market your business online, and is a good way to establish a brand, and build loyal, targeted customers.
It's where you can present your products, services, business history, your expertise, and your specialization. This is a great tool for people to learn more and attain the comfort level they seek when purchasing.
You're giving your business a wider reach to capture the attention of current and potential customers. Without a website, your ideal customers could be going to a competition.
2. Potential customers trust a business more with a website
In today’s time where almost everything from shopping to money transfers is done online, having a website establishes your legitimacy as a business.
Many potential customers will first research a business to decide if it is worth buying from. If you don’t have a website or offer a poor experience on yours, it could stop them from going any further or even make them doubt your business' legitimacy.
Having a website will make people trust what you offer and leave a positive impression, giving them enough confidence in your business to make a purchase.
3. Build a strong relationship with your customers
People generally like to purchase from people they “know.” Through your website, you can build a strong relationship with your customers by giving them a chance to learn about your business, and feel more comfortable with you.
Your website is the easiest tool you can use to give your customers regular updates and announcements about what you are doing and what your plans are for the future. For customers to be open to keep engaging with you, they need to feel assured that you’ve got their best interests in mind for the long haul.
A website is a great way to remain connected with your customers. Once trust and familiarity are established they will surely keep coming back and are highly recommended your business to other potential customers.
4. Provide accessibility 24/7 and save you time
A website provides access to your current and potential customers around the clock.
Even when you and your team have checked out for the day, your website is still working hard to bring more customers to your business. Furthermore, it's always available for your customers to purchase from you online at any time of the day or night.
It can also save you time with answering frequently asked questions by creating a page dedicated to this. Your customers will appreciate the details you are providing them and will not need more time to start purchasing from you.
5. You are fully in control of the online perception of your business
You might also be wondering if you still need a website even if you already have a Facebook or Instagram business page. The answer is also YES!
You can and should establish a presence on social media platforms since they are great tools for building your audience, however, they should never take the place of your business' website.
When only using a Facebook or Instagram page, you're in constant competition with a large number of other businesses and none of the customization features available allow you to completely convey your brand the way you can on your own platform.
On your website, you have a person's full attention. It's the only place you can fully control how your brand is represented.
In Conclusion
Whether it’s a product or service that you offer, having a website is important for any business to succeed in this modern-day marketing and exposure.
It can provide your business with an increase in your revenue while building a loyal customer base. You'll be missing a number of great business opportunities if you don't have one, especially in this day and age.
The price of being left behind is a lot more than having a website. Investing in one will bring you long-term returns and be in front of the right target audience.
So instead of asking why your business needs a website, ask why not!
If you’re thinking of creating a website or revamping your business’s existing one, Advance PH Digital Marketing and VA Services' team of professionals are more than happy to assist you with building your online presence through a well-designed website.
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