To make a solid plan for where your business is heading in the long term, it's important to know specific trends to look out for.
The digital world continues to grow at a rapid pace and 2023 will be a year of continued change in the online marketing space, so of course, you need to leverage major trends that will be most effective for reaching your target audience.
Start the year right by staying ahead of the curve with the following essential online marketing trends of 2023:
Authentic and Personalized Content
A great way to build brand awareness and customer loyalty is by sharing topics that interest your ideal customers. You can gain their trust by showing you care more than just a sale.
Whether your content takes the form of a social media post, an email blast, or a blog, ensure a good balance between highlighting what you're offering and providing personalized helpful information that meets their needs.
When a customer has two relatively equal products in front of them and needs to decide which one they'll buy, they're more likely to go for the one that won their trust.
Visual Content
Research has shown that people prefer visual content to just plain text. Our brain processes visuals 60,000 times faster than text, so posts with images produce 180% more engagement.
Adding infographics, images, data visualizations, and videos to your website or social media can attract more attention and help your message to be absorbed better.
Also, people are 85% more likely to buy your product after watching a video about it, so make sure to invest in creating videos for your business, which brings us to...
Video Marketing
With TikTok becoming a big player in the social commerce realm, the future of online marketing trends lies in the video, and that’s not set to change in 2023.
Making videos a core part of your content strategy this year is a great online marketing tool to inform and connect to more audiences. You can integrate video content like product demos, behind scenes, brand storytelling, and live video events to keep attracting ideal customers.
Voice Search
With voice-controlled devices and voice services growing in popularity, voice search is one area where your business can stand out among your competitors.
According to Google, mobile searches are over 50%, and voice searches take up 20% of that, and it's expected that consumers intend to use voice search more in the near future – 61% of 25–64 years old who already have a voice device, plan to utilize it more.
To help make your product or service more visible to voice searches, focus your content on answering customers’ common questions. Remember to provide answers as detailed and conversational as possible.
Push Notifications
As email marketing became saturated, push notifications are now emerging as an online marketing trend. It's a more effective way to capture your customer attention and keep them engaging with you.
Unlike emails, it allows you to cut through the noise to reach your customers directly as they don't end up in spam folders or remain unopened in their inboxes.
Encourage your customers to enable push notifications and don't overdo it. Maintain a low number of daily push notifications to stay under 1% of unsubscribe rates according to industry research.
When done correctly, push notifications will drive a higher conversion rate and overall audience engagement.
2023 will still see the constant evolution of online marketing, so take time to think about which trends are well-suited to your business and what ones you can take advantage of this year!
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